Hi leveraged mamas! I’ve recently become aware of one of the biggest perceived barriers to teaching online – and tapping into the holy grail of leveraged income: the online course.
Delivering training through online courses is one of the most effective ways to get your message out to many, so that you can start generating income that is truly leveraged. Most of the work is in the initial creation and launching of the course, then following launches become easier as you’re launching the same – perhaps improved – content, time and time again.
But people seem to think that only experts with huge amounts of experience in a topic, can teach them.
This is simply not true.
Of course there is huge benefit in knowing your topic inside and out. But also valuable to those you are teaching, is an understanding and empathy for the struggles they will face as they learn.
So actually, no you don’t have to be an expert with years and years of experience under your belt, in order to teach others.
There is so much value in having just come along the path yourself – recently. Being a few steps ahead of others can help you to more effectively teach them, how to learn the skill you yourself have just learned.
This is because the struggles are very fresh in your mind, and you can anticipate many of the potential difficulties they might get into, while learning a new skill or making a transformation.
Compare this to learning from someone who experienced those struggles many years ago – sure they may have the results and testimonials to back up their claims, but they may have been doing it for so long that they’ve forgotten how it felt to learn that new skill.
That’s why you don’t have to be an expert on a topic to teach an online course.
As a learner, it also means that once you’ve made your transformation, you can continue to look to your teacher as a source of inspiration – what are they doing now? What have they learned and what can they share with me now?
As a teacher, you will always have fresh ideas based on real life experience, as you learn more and more about your topic or niche – and, you’ll have students wanting you to share these learnings with them as you go.
Expertise and experience doesn’t always equal a good teacher, but…
Don’t get me wrong, there is huge value in learning from someone who has years of experience under their belt, and can show you the consistent results that they have gotten with their students.
There are plenty of teachers out there that promote themselves based on their results, and plenty of students who need to see results before committing to purchasing an online course.
So how do you promote your course if you don’t have any testimonials to back you up?
Well, all these experts started somewhere, just like you. And if they’re teaching you what they know from experience, their first case study would have in fact, been themselves.
So instead of having screeds of testimonials to share to promote your course, you can be your own case study.
Be your own case study
By sharing the struggles you have overcome, you can show your students how you transformed despite these struggles, and how they too can overcome them.
This is your testimonial. You have done it!
So you don’t need to be an expert on a topic, and you don’t need to have years of experience under your belt to be able to teach well, and to create and launch an online course.
You can even be totally new to a topic, and earn a six figure income from teaching it
This was the case for Cassidy Tuttle of Succulents and Sunshine. A food and product photographer by profession, she became interested in succulents after photographing them.
But finding that there was no decent source of information about how to grow succulents, she decided to teach herself. She’s now written a book, some eBooks, a free course and a paid course, and pulls in a six figure income from it.
In her own words from her paid online course introduction:
I know what it’s like to stress about caring for succulents and I’ve killed way too many. After struggling to keep my succulents alive, and researching to see what is causing these problems, I found that there is conflicting information and it’s hard to know what really works. Over the last few years I’ve discovered some basic principles that make growing succulents so much easier.
So she clearly has recent experience to draw on – she’s struggled herself but found a way through, and is now offering to save her students from all this failure themselves, and learn from her mistakes instead.
Are you sitting on a six figure online course?
What could you teach? What are you interested in learning? Are you sitting on a six figure asset?
And this will come up a lot: what is the cost of your inaction? Leveraged income gives you a huge amount of freedom: live where you want, work your own hours, spend more time with your family, be your own boss, do what you love.
If you don’t start thinking about this seriously now, how much money are you leaving on the table? How much freedom?
For some further inspiration, I’ve put together my top ten leveraged income ideas. Download it below, and get your thinking cap on! I’m currently exploring how to find a profitable niche, so expect another post on that too, soon!
Top 10 Sources of Leveraged Income
It's quite possible that you're sitting on a six figure online course - but take a look at these potential sources of leveraged income and get thinking about the other possibilities - are you sitting on a six figure asset?
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Download My Top 10 Sources of Leveraged Income
And get thinking - are you sitting on a six figure asset?